Judgement is a capacity. The founder is the last unaudited asset. →

1. The Unaudited Asset

The founder is the last unaudited asset in the company.

Judgement is not a trait. It is a capacity — something with a physiology underneath it. The essays are the argument in full.

Begin the essays

The essays

Twenty pieces, written in order. They are best read that way.

Essay

1. Add this essay in Admin → Blog posts

Create a blog called Essays and publish the twenty pieces in order. They will appear here automatically.

Essay

2. Add this essay in Admin → Blog posts

Create a blog called Essays and publish the twenty pieces in order. They will appear here automatically.

Essay

3. Add this essay in Admin → Blog posts

Create a blog called Essays and publish the twenty pieces in order. They will appear here automatically.

Essay

4. Add this essay in Admin → Blog posts

Create a blog called Essays and publish the twenty pieces in order. They will appear here automatically.

Essay

5. Add this essay in Admin → Blog posts

Create a blog called Essays and publish the twenty pieces in order. They will appear here automatically.

Essay

6. Add this essay in Admin → Blog posts

Create a blog called Essays and publish the twenty pieces in order. They will appear here automatically.

The practice

Ten founders at a time. Forty-eight weeks. Measure, monitor, manage. $125,000, all-inclusive.

Read about the work